The rival measured beside you, with the same ruler
A score alone says how well built your site is. A competitor beside it says whether that is enough: who is ahead, by how much, and on exactly which checks.
Found for you, verified before shown
Ask, and the product works out your market from what your site publishes: the country your domain names, the locales you serve, what your templates say you sell. It proposes real competitors with the reason each one competes with you, and every suggested domain is fetched before it appears. A candidate that does not exist is dropped, never shown.
Measured politely
A competitor is somebody else's site, so it is measured by its home page only: no crawling, no discovery, no model calls billed to a company that never asked. The first measurement runs with the click that adds it, and every later scan of your site re-measures the comparison.
A comparison that refuses to lie
“Ahead of you on” compares only origin checks present on both sides, because comparing your averaged pages against their single home page would be a rigged race. And a score measured by one engine version is never compared against one measured by another: where the ruler changed, the product says so instead of inventing a move.
Watching, so you hear it from us
An alert rule fires when a competitor gets ahead of you by the margin you chose. The sentence arrives in your inbox or your webhook channel, with the numbers on both sides, before a customer is the one to tell you.