# AI readiness of amazon.com

> Measured on the home page. Overall grade: Poor.

Score 32/100, grade Poor. Measured 2026-09-04T14:50:00.08+00:00, engine ax-audit@3.6.0.

## Checks

### LLMs.txt — 0/100

- **FAIL** /llms.txt not found
  HTTP 404
  Create a /llms.txt file at your site root following the llmstxt.org specification. It should be a Markdown file starting with "# Your Site Name" and include a description, sections, and links.
  https://lucioduran.com/projects/ax-audit/guides/llms-txt#not-found

### Robots.txt — 0/100

- **PASS** /robots.txt exists
- **PASS** All 8 core AI crawlers explicitly configured
- **WARN** 32 AI crawler(s) explicitly blocked
  GPTBot, CCBot, PerplexityBot, Google-Extended, ClaudeBot, meta-externalagent, Bytespider, PetalBot, omgili, AI2Bot, PanguBot, MistralAI-User, Diffbot, DuckAssistBot, Ai2Bot-Dolma, Google-CloudVertexBot, meta-externalfetcher, cohere-ai, YouBot, Claude-User, ClaudeBot, Claude-SearchBot, Perplexity-User, ChatGPT-User, OAI-SearchBot, Timpibot, Claude-Web, cohere-training-data-crawler, ImagesiftBot, Kangaroo Bot, PhindBot, webzio-extended
  These crawlers have "Disallow: /" rules. If you want AI agents to access your site, change to "Allow: /" for each blocked crawler.
  https://lucioduran.com/projects/ax-audit/guides/robots-txt#explicitly-blocked
- **WARN** No Sitemap directive found
  Add a Sitemap directive to your robots.txt: Sitemap: https://your-site.com/sitemap.xml
  https://lucioduran.com/projects/ax-audit/guides/robots-txt#missing-sitemap
- **WARN** No Content-Signal directive found (optional)
  Declare how crawlers may use your content after access with the Content Signals Policy, e.g.: Content-Signal: search=yes, ai-train=no. Known signals: search, ai-input, ai-train. Generate yours at contentsignals.org.
  https://lucioduran.com/projects/ax-audit/guides/robots-txt#missing-content-signals
- **PASS** 31/48 known AI crawlers have explicit rules

### Agent Card (A2A) — 0/100

- **FAIL** /.well-known/agent.json not found
  HTTP 404
  Create a /.well-known/agent.json file following the A2A (Agent-to-Agent) protocol. It should include name, description, url, and skills fields describing your site's capabilities.
  https://lucioduran.com/projects/ax-audit/guides/agent-json#not-found

### Security.txt — 75/100

- **PASS** /.well-known/security.txt exists
- **PASS** Required field "Contact" present
- **FAIL** Required field "Expires" missing (RFC 9116)
  Add "Expires:" to your security.txt. Use an ISO 8601 date, e.g., Expires: 2026-12-31T23:59:59.000Z
  https://lucioduran.com/projects/ax-audit/guides/security-txt#missing-field
- **PASS** 2/5 optional fields present

### Meta Tags — 41/100

- **WARN** No AI meta tags (ai:*) found
  Add AI meta tags to your HTML <head>: <meta name="ai:summary" content="Brief description">, <meta name="ai:content_type" content="website">, <meta name="ai:author" content="Your Name">.
  https://lucioduran.com/projects/ax-audit/guides/meta-tags#no-ai-meta
- **WARN** No rel="alternate" link to llms.txt in HTML
  Add to your <head>: <link rel="alternate" type="text/plain" href="/llms.txt" title="LLM-optimized content">
  https://lucioduran.com/projects/ax-audit/guides/meta-tags#no-llms-alternate
- **WARN** No rel="alternate" link to agent.json in HTML
  Add to your <head>: <link rel="alternate" type="application/json" href="/.well-known/agent.json" title="Agent Card">
  https://lucioduran.com/projects/ax-audit/guides/meta-tags#no-agent-alternate
- **WARN** No rel="me" identity links found
  Add rel="me" links to verify your identity across platforms: <link rel="me" href="https://github.com/yourname">, <link rel="me" href="https://twitter.com/yourname">.
  https://lucioduran.com/projects/ax-audit/guides/meta-tags#no-rel-me
- **WARN** OpenGraph required tags missing: og:title, og:url, og:type
  Add these meta tags: <meta property="og:title" content="...">, <meta property="og:url" content="...">, <meta property="og:type" content="...">.
  https://lucioduran.com/projects/ax-audit/guides/meta-tags#og-required-missing
- **WARN** Twitter Card required tags missing: twitter:card, twitter:title, twitter:description
  Add these meta tags: <meta name="twitter:card" content="...">, <meta name="twitter:title" content="...">, <meta name="twitter:description" content="...">.
  https://lucioduran.com/projects/ax-audit/guides/meta-tags#twitter-required-missing

### OpenAPI Spec — 0/100

- **FAIL** /.well-known/openapi.json not found
  HTTP 404
  Create a /.well-known/openapi.json file with your API specification following the OpenAPI 3.x standard. See https://swagger.io/specification/ for the spec.
  https://lucioduran.com/projects/ax-audit/guides/openapi#not-found

### MCP (Model Context Protocol) — 0/100

- **FAIL** /.well-known/mcp.json not found
  HTTP 404
  Create a /.well-known/mcp.json file describing your MCP server configuration. Include name, description, tools, and version fields. See https://modelcontextprotocol.io for the spec.
  https://lucioduran.com/projects/ax-audit/guides/mcp#not-found

### Sitemap — 0/100

- **FAIL** No sitemap found
  Tried robots.txt Sitemap: directive and /sitemap.xml
  Publish an XML sitemap at /sitemap.xml and reference it from robots.txt with: Sitemap: https://your-site.com/sitemap.xml
  https://lucioduran.com/projects/ax-audit/guides/sitemap#not-found

### TLS / HTTPS — 100/100

- **PASS** Site is served over HTTPS
- **PASS** HTTP requests redirect to HTTPS
- **PASS** HSTS max-age=47474747
- **PASS** HSTS includes subdomains
- **PASS** HSTS preload-eligible

### AI Well-Known — 0/100

- **WARN** 0/5 emerging AI discovery files published
- **WARN** ai.txt not found
  Tried: /.well-known/ai.txt
  Publish /.well-known/ai.txt declaring opt-in/opt-out signals for AI training. See https://site.spawning.ai/spawning-ai-txt for the format.
  https://lucioduran.com/projects/ax-audit/guides/well-known-ai#ai-txt
- **WARN** genai.txt not found
  Tried: /.well-known/genai.txt
  Publish /.well-known/genai.txt declaring your generative-AI usage policy.
  https://lucioduran.com/projects/ax-audit/guides/well-known-ai#genai-txt
- **WARN** ai-plugin.json not found
  Tried: /.well-known/ai-plugin.json, /ai-plugin.json
  Publish /ai-plugin.json (legacy ChatGPT plugin manifest). Schema: name_for_model, description_for_model, api.url. Still consumed by some agents.
  https://lucioduran.com/projects/ax-audit/guides/well-known-ai#ai-plugin
- **WARN** agents.json not found
  Tried: /agents.json, /.well-known/agents.json
  Publish /agents.json describing your site as a callable agent (OpenAgents / Wildcard emerging spec). Includes name, description, and operations[].
  https://lucioduran.com/projects/ax-audit/guides/well-known-ai#agents-json
- **WARN** nlweb.json not found
  Tried: /.well-known/nlweb.json, /nlweb.json
  Publish /.well-known/nlweb.json (Microsoft NLWeb) so agents can interact with the site through a natural-language interface.
  https://lucioduran.com/projects/ax-audit/guides/well-known-ai#nlweb

### Content Negotiation — 0/100 (reports, does not score)

- **FAIL** Homepage does not serve Markdown via content negotiation
  Got text/html (HTTP 200) for "Accept: text/markdown"
  Serve a Markdown representation of your pages when agents request "Accept: text/markdown". Agents like Claude Code and Cursor ask for it, and Markdown cuts token usage by ~80% vs HTML. Cloudflare ("Markdown for Agents") and Vercel can enable this without code changes.
  https://lucioduran.com/projects/ax-audit/guides/content-negotiation#not-supported
- **WARN** No <link rel="alternate" type="text/markdown"> fallback found on the homepage
  If you cannot enable content negotiation, advertise a Markdown version with <link rel="alternate" type="text/markdown" href="/index.md"> so agents can discover it.
  https://lucioduran.com/projects/ax-audit/guides/content-negotiation#no-alternate

### RSL License — 0/100 (reports, does not score)

- **FAIL** No RSL license discovery found
  Checked robots.txt License directive, Link header, and <link rel="license" type="application/rsl+xml">
  Declare machine-readable licensing terms for your content with Really Simple Licensing. Add to robots.txt: License: https://your-site.com/license.xml — then publish the RSL document. See https://rslstandard.org.
  https://lucioduran.com/projects/ax-audit/guides/rsl#not-found

### Agent Access — 100/100 (reports, does not score)

- **PASS** GPTBot blocked at the server — consistent with its robots.txt Disallow
  HTTP 503 for User-Agent containing "GPTBot"
- **PASS** ClaudeBot blocked at the server — consistent with its robots.txt Disallow
  HTTP 503 for User-Agent containing "ClaudeBot"
- **PASS** ChatGPT-User blocked at the server — consistent with its robots.txt Disallow
  HTTP 503 for User-Agent containing "ChatGPT-User"
- **PASS** Claude-SearchBot blocked at the server — consistent with its robots.txt Disallow
  HTTP 503 for User-Agent containing "Claude-SearchBot"
- **PASS** Google-Extended blocked at the server — consistent with its robots.txt Disallow
  HTTP 503 for User-Agent containing "Google-Extended"
- **PASS** PerplexityBot blocked at the server — consistent with its robots.txt Disallow
  HTTP 503 for User-Agent containing "PerplexityBot"
- **PASS** OAI-SearchBot blocked at the server — consistent with its robots.txt Disallow
  HTTP 503 for User-Agent containing "OAI-SearchBot"
- **PASS** CCBot blocked at the server — consistent with its robots.txt Disallow
  HTTP 503 for User-Agent containing "CCBot"

### Structured Data — 0/100

- **FAIL** No JSON-LD structured data found
  Add a <script type="application/ld+json"> block in your HTML <head> with schema.org structured data describing your site, organization, or person.
  https://lucioduran.com/projects/ax-audit/guides/structured-data#not-found

### HTTP Headers — 85/100

- **PASS** 6/7 security headers present
- **WARN** No Link header for AI discovery (llms.txt, agent.json)
  Add a Link response header pointing to your AI discovery files: Link: </llms.txt>; rel="alternate"; type="text/plain", </.well-known/agent.json>; rel="alternate"; type="application/json"
  https://lucioduran.com/projects/ax-audit/guides/http-headers#no-link-header

### HTML Rendering — 65/100

- **PASS** Server-rendered content detected (784 words, 4962 chars of visible text)
- **WARN** Low text-to-markup ratio (0.6%)
  Recommended minimum: 5%
  A very low text-to-markup ratio is a typical SPA-shell symptom. Inline more content directly into the HTML response.
  https://lucioduran.com/projects/ax-audit/guides/html-rendering#low-ratio
- **WARN** Only 2 semantic landmark(s) found
  Found: header, nav. Missing: main, article, section, footer
  Use semantic HTML tags so AI agents can understand page structure: <header>, <nav>, <main>, <article>, <section>, <footer>.
  https://lucioduran.com/projects/ax-audit/guides/html-rendering#few-landmarks
- **WARN** No <h1> heading found
  Add a single <h1> describing the page. Agents and search engines treat the H1 as the primary topic indicator.
  https://lucioduran.com/projects/ax-audit/guides/html-rendering#no-h1
- **WARN** Only 17/22 <img> tags have alt attributes
  Add descriptive alt="" to every <img>. Agents use alt text to understand images they cannot process visually.
  https://lucioduran.com/projects/ax-audit/guides/html-rendering#missing-alt

### SEO Basics — 90/100

- **PASS** <title> length 35 chars: "Amazon.com. Spend less. Smile more."
- **WARN** Meta description is long (366 chars)
  Trim to 70-160 characters; longer descriptions get truncated.
  https://lucioduran.com/projects/ax-audit/guides/seo-basics#long-description
- **PASS** Canonical URL: https://www.amazon.com/
- **PASS** <html lang="en-us">
- **PASS** UTF-8 charset declared
- **WARN** Missing or incomplete viewport meta tag
  Add <meta name="viewport" content="width=device-width, initial-scale=1">. Helps mobile agents render the page correctly.
  https://lucioduran.com/projects/ax-audit/guides/seo-basics#no-viewport

### Crawl Efficiency — 65/100 (reports, does not score)

- **PASS** Response compressed with gzip
  Brotli (br) typically compresses text 10–20% smaller — consider enabling it.
- **WARN** No ETag or Last-Modified header — conditional requests unsupported
  Send an ETag or Last-Modified header so crawlers can revalidate with If-None-Match / If-Modified-Since and receive a cheap 304 Not Modified instead of the full body.
  https://lucioduran.com/projects/ax-audit/guides/crawl-efficiency#no-validators
- **WARN** Homepage is on the large side (881.9 KB decompressed)
  Consider trimming inlined payloads to reduce crawl cost.
  https://lucioduran.com/projects/ax-audit/guides/crawl-efficiency#large-page

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Markdown representation of https://axrush.com/report/amazon.com
