# Préparation de bbc.com à l'IA
> Mesuré sur la page d'accueil. Note globale : Moyen.
Score 61/100, note Moyen. Mesuré 2026-09-04T21:50:36.162+00:00, moteur ax-audit@4.0.0.
## Vérifications
### Contenu — 73/100
#### Content Negotiation — 0/100
- **FAIL** Homepage does not serve Markdown via content negotiation
Got text/html (HTTP 200) for "Accept: text/markdown"
Serve a Markdown representation of your pages when agents request "Accept: text/markdown". Agents like Claude Code and Cursor ask for it, and Markdown cuts token usage by roughly 80% against HTML. Cloudflare ("Markdown for Agents") and Vercel can enable this without code changes.
https://axrush.com/guides/content-negotiation#not-supported
- **WARN** No fallback found on the homepage
If you cannot enable content negotiation, advertise a Markdown version with so agents can discover it.
https://axrush.com/guides/content-negotiation#no-alternate
#### Opérabilité par les agents — 95/100
- **PASS** 362/362 interactive elements have an accessible name
- **PASS** 1/1 form controls are labelled
- **WARN** 131/131 images, frames or videos have no declared dimensions
Undeclared dimensions shift the layout as media loads. An agent working from a screenshot clicks where the button was a moment ago. Set width and height, or aspect-ratio.
https://axrush.com/guides/agent-operability#unsized-media
- **PASS** Method note: this reads markup, not a rendered accessibility tree
Labels attached by script and roles computed at runtime are invisible here, so treat low proportions as a prompt to check the real tree rather than as a count. Every finding is also a plain accessibility defect.
#### Structured Data — 80/100
- **PASS** 1 JSON-LD block(s) found
- **PASS** @context references schema.org
- **WARN** No @graph array (single-entity only)
Use an @graph array to define multiple entities in one JSON-LD block: { "@context": "https://schema.org", "@graph": [...] }
https://axrush.com/guides/structured-data#no-graph
- **WARN** Only 1 key type found: WebPage
Consider adding: Person, Organization, WebSite, ProfilePage
Add more entity types to your @graph. AI agents use these to understand site structure. Common types: Person, Organization, WebSite, WebPage.
https://axrush.com/guides/structured-data#few-types
- **WARN** No BreadcrumbList found
Add a BreadcrumbList entity to help AI agents understand your site navigation hierarchy.
https://axrush.com/guides/structured-data#no-breadcrumb
- **WARN** No author declared in structured data
An assistant deciding whether to cite a page weighs where it came from. Add author as a Person or Organization, not a bare string.
https://axrush.com/guides/structured-data#no-author
- **PASS** 4 sameAs link(s) tie your entity to external identifiers
https://www.facebook.com/BBCGlobalFB/, https://twitter.com/bbc, https://www.instagram.com/bbcglobal/, https://www.youtube.com/@BBC_Global
- **WARN** No dateModified or datePublished in structured data
Assistants weigh recency when they answer time-sensitive questions, and a page with no date cannot be weighed at all. Add dateModified to anything that changes.
https://axrush.com/guides/structured-data#no-dates
#### HTML Rendering — 75/100
- **PASS** Server-rendered content detected (2553 words, 15961 chars of visible text)
- **WARN** Low text-to-markup ratio (2.5%)
Recommended minimum: 5%
A very low text-to-markup ratio is a typical SPA-shell symptom. Inline more content directly into the HTML response.
https://axrush.com/guides/html-rendering#low-ratio
- **PASS** Semantic landmarks present (main, article, section, header, footer, nav)
- **WARN** No
heading found
Add a single
describing the page. Agents and search engines treat the H1 as the primary topic indicator.
https://axrush.com/guides/html-rendering#no-h1
- **WARN** Only 66/131 tags have alt attributes
Add descriptive alt="" to every . Agents use alt text to understand images they cannot process visually.
https://axrush.com/guides/html-rendering#missing-alt
#### SEO Basics — 90/100
- **WARN** is too long (120 chars)
"BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Cli…"
Shorten the title to 20-70 characters. Many agents and search engines truncate beyond ~70.
https://axrush.com/guides/seo-basics#long-title
- **PASS** Meta description length 126 chars
- **WARN** 2 <link rel="canonical"> tags (must be exactly 1)
Keep a single canonical link per page. Multiple canonical hints are ignored by agents and search engines.
https://axrush.com/guides/seo-basics#multiple-canonical
- **PASS** <html lang="en-GB">
- **PASS** UTF-8 charset declared
- **PASS** Viewport meta present: "width=device-width, initial-scale=1"
### Accès — 86/100
#### TLS / HTTPS — 90/100
- **PASS** Site is served over HTTPS
- **PASS** HTTP requests redirect to HTTPS
- **PASS** HSTS max-age=31536000
- **WARN** HSTS does not include subdomains
Add includeSubDomains to apply HSTS across api., docs., etc. Required for preload list submission.
https://axrush.com/guides/tls-https#hsts-no-subdomains
- **WARN** HSTS has preload directive but does not satisfy preload-list requirements
Preload requires max-age >= 31536000 and includeSubDomains. See https://hstspreload.org.
https://axrush.com/guides/tls-https#hsts-preload-invalid
#### Agent Access — 100/100
- **PASS** All 10 core AI crawler user-agents receive the same page as a regular client
#### Directives IA — 70/100
- **PASS** Homepage is indexable
- **WARN** noarchive excludes this page from Microsoft Copilot grounding
<meta name="robots">, X-Robots-Tag header
Microsoft documents that noarchive means a page is not included in Copilot answers and not linked from them. nocache is the lighter option: Copilot may use the URL, title and snippet but not the body.
https://axrush.com/guides/ai-directives#noarchive
- **WARN** Google-Extended is disallowed, but this page is still eligible for AI Overviews
robots.txt disallows Google-Extended; no nosnippet or max-snippet directive is set on the page.
Google-Extended governs Gemini training and grounding in Gemini Apps and Vertex AI. AI Overviews and AI Mode follow Googlebot and the snippet directives instead. If the intent was to stay out of AI Overviews, use nosnippet or max-snippet. If the intent was to opt out of training, this is already correct.
https://axrush.com/guides/ai-directives#google-extended-mismatch
#### Hygiène HTTP — 80/100
- **WARN** A missing page redirects (301) instead of returning 404
Location: https://www.bbc.com/ax-audit-probe-4tjo4vd4
A redirect on a nonexistent path hides the error. Return 404 or 410 so a client can tell the difference.
https://axrush.com/guides/http-hygiene#soft-404-redirect
- **PASS** Homepage answers after 1 redirect
301 → https://www.bbc.com/
- **PASS** HEAD requests are supported
- **PASS** Content-Type: text/html with charset
#### Crawl Efficiency — 80/100
- **PASS** Response compressed with gzip
Brotli (br) typically compresses text 10–20% smaller — consider enabling it.
- **PASS** Cache validator present (ETag)
- **WARN** Conditional request returned 200 instead of 304 Not Modified
Re-requested with If-None-Match
The server advertises a cache validator but does not honor If-None-Match / If-Modified-Since. Configure it to return 304 when the validator matches, so crawlers avoid re-downloading unchanged pages.
https://axrush.com/guides/crawl-efficiency#no-304
- **WARN** Homepage is on the large side (631.4 KB decompressed)
Consider trimming inlined payloads to reduce crawl cost.
https://axrush.com/guides/crawl-efficiency#large-page
- **WARN** Roughly 3,990 tokens of content in 161,501 tokens of response (98% markup)
Estimated at four characters per token.
An agent pays to receive the markup and then discards it. Serving Markdown on Accept negotiation is the direct fix.
https://axrush.com/guides/crawl-efficiency#markup-overhead
- **PASS** Homepage responded in 16ms
### Découverte — 42/100
#### LLMs.txt — 0/100
- **FAIL** /llms.txt not found
HTTP 404
Create a /llms.txt file at your site root following the llmstxt.org specification. It should be a Markdown file starting with "# Your Site Name" and include a description, sections, and links.
https://axrush.com/guides/llms-txt#not-found
#### Robots.txt — 34/100
- **PASS** /robots.txt exists
- **WARN** 11/12 core AI crawlers configured
Claude-SearchBot — Blocking it removes your site from the index Claude cites when it searches the web.
Add explicit User-agent entries for the missing crawlers with Allow: / for each one.
https://axrush.com/guides/robots-txt#missing-crawlers
- **WARN** 24 AI crawler(s) explicitly blocked
Amazonbot, CCBot, omgili, omgilibot, ClaudeBot, Bytespider, PetalBot, Applebot-Extended, GPTBot, ChatGPT-User, Google-Extended, PerplexityBot, Perplexity-User, Google-CloudVertexBot, meta-externalagent, OAI-SearchBot, YandexAdditional, YandexAdditionalBot, Diffbot, TavilyBot, YouBot, FirecrawlAgent, Amzn-SearchBot, Amzn-User
These crawlers have "Disallow: /" rules. If you want AI agents to access your site, change to "Allow: /" for each blocked crawler.
https://axrush.com/guides/robots-txt#explicitly-blocked
- **WARN** 5 assistant search crawler(s) blocked — your site cannot be cited by those assistants
PetalBot — search index crawler
PerplexityBot — Blocking it removes your site from Perplexity answers and citations. Not used for model training.
OAI-SearchBot — Blocking it removes your site from ChatGPT search answers and citations.
YouBot — Indexes pages for You.com search and its LLM answers.
Amzn-SearchBot — Blocking it removes your site from Alexa and Rufus answers. No training use.
Search crawlers build the index an assistant cites from; they are separate from the training crawlers. If the intent was to opt out of training only, allow these and block the training tokens instead.
https://axrush.com/guides/robots-txt#blocked-search-crawlers
- **PASS** 14 training crawler(s) blocked — recorded as a deliberate policy choice
Amazonbot, CCBot, omgili, omgilibot, ClaudeBot, Bytespider, Applebot-Extended, GPTBot, Google-Extended, Google-CloudVertexBot, meta-externalagent, YandexAdditional, YandexAdditionalBot, Diffbot
- **WARN** 3 user-triggered fetcher(s) blocked in robots.txt that may ignore it
ChatGPT-User — Since December 2025 OpenAI documents that robots.txt rules may not apply to this user-triggered fetcher.
Perplexity-User — documented as possibly ignoring robots.txt
Amzn-User — documented as possibly ignoring robots.txt
These clients fetch a page because a person asked for that URL, and their vendors document that robots.txt may not apply. Enforce at the edge if the block must hold.
https://axrush.com/guides/robots-txt#blocked-user-fetchers
- **WARN** 4 robots.txt rule(s) target a retired or non-existent crawler token
Claude-Web — Never documented by Anthropic and absent from its current crawler page. Use ClaudeBot.
anthropic-ai — Never documented by Anthropic. Use ClaudeBot.
cohere-ai — Cohere states it operates no web crawlers.
ExaBot — Superseded by ExaSearchBot.
These rules have no effect. Remove them so the file reflects your actual policy.
https://axrush.com/guides/robots-txt#legacy-tokens
- **PASS** Sitemap directive present
- **WARN** No Content-Signal directive found (optional)
Declare how crawlers may use your content after access with the Content Signals Policy, e.g.: Content-Signal: search=yes, ai-train=no. Known signals: search, ai-input, ai-train, plus the optional use=immediate|reference|full. Generate yours at contentsignals.org.
https://axrush.com/guides/robots-txt#missing-content-signals
- **PASS** 24/57 known AI crawlers have explicit rules
#### Meta Tags — 46/100
- **WARN** No AI meta tags (ai:*) found
Add AI meta tags to your HTML <head>: <meta name="ai:summary" content="Brief description">, <meta name="ai:content_type" content="website">, <meta name="ai:author" content="Your Name">.
https://axrush.com/guides/meta-tags#no-ai-meta
- **WARN** No rel="alternate" link to llms.txt in HTML
Add to your <head>: <link rel="alternate" type="text/plain" href="/llms.txt" title="LLM-optimized content">
https://axrush.com/guides/meta-tags#no-llms-alternate
- **WARN** No rel="alternate" link to the Agent Card in HTML
Add to your <head>: <link rel="alternate" type="application/json" href="/.well-known/agent-card.json" title="Agent Card">
https://axrush.com/guides/meta-tags#no-agent-alternate
- **WARN** No rel="me" identity links found
Add rel="me" links to verify your identity across platforms: <link rel="me" href="https://github.com/yourname">, <link rel="me" href="https://twitter.com/yourname">.
https://axrush.com/guides/meta-tags#no-rel-me
- **PASS** OpenGraph required tags present (og:title, og:description, og:url, og:type)
- **WARN** OpenGraph recommended tags missing: og:image, og:site_name
Add these for richer previews: og:image, og:site_name.
https://axrush.com/guides/meta-tags#og-recommended-missing
- **WARN** Twitter Card required tags missing: twitter:card
Add these meta tags: <meta name="twitter:card" content="...">.
https://axrush.com/guides/meta-tags#twitter-required-missing
#### Sitemap — 95/100
- **PASS** Sitemap located: https://www.bbc.com/afrique/sitemap.xml
- **PASS** Content-Type is XML (application/xml)
- **PASS** 100 URL(s) declared
- **PASS** 100% of URLs have <lastmod>
- **WARN** Newest <lastmod> is 4363 days old
Refresh <lastmod> on URLs that have changed. A stale sitemap signals to crawlers that nothing on the site has updated.
https://axrush.com/guides/sitemap#stale
#### HTTP Headers — 85/100
- **PASS** 4/7 security headers present
- **WARN** No Link header for AI discovery (llms.txt, Agent Card)
Add a Link response header pointing to your AI discovery files: Link: </llms.txt>; rel="alternate"; type="text/plain", </.well-known/agent-card.json>; rel="alternate"; type="application/json"
https://axrush.com/guides/http-headers#no-link-header
- **WARN** No machine-readable discovery relations beyond llms.txt and the Agent Card
describedby — llms.txt v2 uses this relation to point a page at the llms.txt that covers it.
api-catalog — RFC 9727: the catalog of APIs this publisher offers.
service-desc — RFC 8631: a machine-readable API description.
service-doc — RFC 8631: human documentation for the API.
ai-catalog — Draft: the AI catalog listing agent cards and MCP server cards.
c2pa-manifest — C2PA 2.4: content provenance for media on the page.
license — RSL and other machine-readable licensing terms.
Advertise what you publish with Link relations so agents stop guessing paths. Add the ones that apply, for example: Link: </llms.txt>; rel="describedby", </.well-known/api-catalog>; rel="api-catalog". Informational in 3.x: this does not affect your score.
https://axrush.com/guides/http-headers#discovery-relations
### Protocoles — 0/100
#### Agent Card (A2A) — 0/100
- **FAIL** /.well-known/agent-card.json not found
Site is agent-facing (an API surface (references to an API subdomain)). Also tried the pre-0.3 path /.well-known/agent.json. IANA-registered well-known URI.
This site offers something an agent could call, but nothing tells an agent what. Publish an A2A Agent Card at /.well-known/agent-card.json. A minimal 1.0 card needs name, description, version, capabilities, supportedInterfaces, defaultInputModes, defaultOutputModes and skills. Spec: https://a2a-protocol.org/latest/specification/
https://axrush.com/guides/agent-card#not-found
#### OpenAPI Spec — 0/100
- **FAIL** API surface present but no machine-readable description found
Evidence of an API: references to an API subdomain. Checked /.well-known/api-catalog, Link and <link> rel="service-desc", and /.well-known/openapi.json, /openapi.json, /openapi.yaml, /.well-known/openapi.yaml, /api/openapi.json, /v1/openapi.json, /swagger.json, /api-docs, /asyncapi.json, /arazzo.json
The API exists; nothing describes it in a form an agent can read, so using it requires a human to read your documentation first. Serve an OpenAPI description at /openapi.json and advertise it with Link: </openapi.json>; rel="service-desc". For several APIs, publish an RFC 9727 catalog.
https://axrush.com/guides/api-discovery#not-found
#### MCP (Model Context Protocol) — N/A
- **PASS** No MCP server — MCP discovery does not apply to this site
A server card describes an MCP server so agents can find it. A site that runs none has nothing to advertise. Run with --profile mcp to audit as though it did.
#### Catalogue IA — 0/100 (informe, ne note pas)
- **WARN** No agent resource catalog found
Checked robots.txt Agentmap: directive, Link header rel="ai-catalog", <link rel="ai-catalog">, well-known path and /.well-known/ai-catalog.json, /.well-known/ard.json. Both specifications are drafts.
A catalog is one document listing everything an agent can call here — agent cards, MCP servers, APIs, skills — so a client stops probing four conventions to find out. Worth publishing once you have more than one of those. Informational: both ai-catalog.json and ard.json are still drafts, so this never affects your score.
https://axrush.com/guides/ai-catalog#not-found
#### Compétences d'agent — 0/100
- **WARN** No Agent Skills published
Checked /.well-known/agent-skills/index.json, /.well-known/skills/index.json, /skill.md, /SKILL.md. Draft specification — the path may still change. Cloudflare RFC v0.2.0 (2026-03-12). Not registered; a competing shorter path (/.well-known/skills/) also ships.
This site has documentation, so it has procedures worth teaching. A skill is a SKILL.md an agent installs and follows: setup steps, argument shapes, the mistakes to avoid. Publish one per task at /.well-known/agent-skills/{name}/SKILL.md and list them in /.well-known/agent-skills/index.json.
https://axrush.com/guides/agent-skills#not-found
#### WebMCP — N/A
- **PASS** No forms and no WebMCP code — nothing here for an agent to invoke as a tool
#### Découverte commerce — N/A
- **PASS** No commerce surface — agentic-commerce discovery does not apply to this site
No Product or Offer structured data, cart links, or product price tags found.
#### Découverte d'authentification — N/A
- **PASS** Nothing on this site requires authorization — auth discovery does not apply
No API description, API catalog, MCP server card or commerce profile found.
### Politique — 51/100
#### Security.txt — 100/100
- **PASS** /.well-known/security.txt exists
- **PASS** Required field "Contact" present
- **PASS** Required field "Expires" present
- **PASS** Expires date is in the future (2038-01-19)
- **PASS** 2/5 optional fields present
#### RSL License — 0/100
- **FAIL** No RSL license discovery found
Checked robots.txt License directive, Link header, and <link rel="license" type="application/rsl+xml">
Declare machine-readable licensing terms for your content with Really Simple Licensing. Add to robots.txt: License: https://your-site.com/license.xml — then publish the RSL document. See https://rslstandard.org.
https://axrush.com/guides/rsl#not-found
#### Politique d'usage — 40/100
- **WARN** No machine-readable usage policy declared
Checked robots.txt Content-Signal and Content-Usage, the Content-Usage and content-signal response headers, an RSL licence, TDMRep, and the noai meta directive.
State your terms where they can be read without a lawyer. The lowest-effort option is a Content-Signal line in robots.txt: Content-Signal: search=yes, ai-input=yes, ai-train=no. Absence is neutral, not permission — but it also gives you nothing to point at.
https://axrush.com/guides/usage-policy#no-policy
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Représentation Markdown de https://axrush.com/report/bbc.com